THE BRAND
Shooting the campaign for Playa Beauty, a beauty company headquartered in sunny California, was a FANTASTIC experience. Playa's commitment to redefining modern beauty and skincare through their innovative products and fresh approach to self-care is truly inspiring. Collaborating with the creative minds behind the brand allowed me to capture the essence of their vision and the essence of the California lifestyle in every frame. The opportunity to work with Playa Beauty, a brand that's making waves in the industry, was both exciting and rewarding.
THE APPROACH
Our goal was to show how Playa enhanced your life and fit seamlessly into your routine. Rae, a dancer in Nashville was the focal point of our story. Through her we showed how the brand can enhance your look and in turn…your confidence.
Playa strives for a lightness and an airy-ness to their pieces, with that in mind we found locations that spoke to the clientele and aesthetic that their customers typically go for. All of these decisions were a part of the creative process leading up to the shoot here in Nashville and we are super proud with how the pieces turned out.
