THE BRAND
Johnny Matcha is the real deal in the world of tea, hailing from Tampa, Florida. They're all about sourcing the absolute best matcha from Tsujiki Matcha in Uji, Kyoto. Their passion for quality tea is truly next-level and the world is starting to notice.
THE APPROACH
Our approach with Johnny Matcha was to give their content a unique blend of semi-commercial and documentary-style feel. We journeyed with them to Uji, Kyoto, capturing the entire process from source to sip. This approach brought out the authentic story behind their exceptional matcha and made the brand's commitment to quality even more compelling.
