THE BRAND
Farfetch is a giant in the Fashion industry, they bring together all the best designers and wrap them up into a perfect little package that we all know as Farfetch. With a goal to shine a light on local style and the people that make the world's cities so special, Farfetch created a campaign called, City Stories. Editorials that explored locals that drive the culture of their city and the styles that inspire their lives.
THE APPROACH
We Connected with four amazing individuals that all have their hands in different facets of the city. These visionaries are leaders in Fashion, Music, Art, Culture and all have very unique personal style.
Our team pulled them around to their favorite spots around town and got to spend some time talking, connecting and capturing moments of them in those spaces.